Trinity Mirror stalwart Mark Hollinshead has been installed as one of the early favourites to take over from Sly Bailey as the company's chief executive, but The Drum understands that he faces stiff competition for the post from rival candidates... Read more
In the annual Effie awards for the most effective marketer in North America , Wieden + Kennedy is "still motoring" , coming in ahead of nine other finalists to win the Grand Effie in New York for its “Imported from Detroit” campaign for... Read more
United States - 24/05/2012
Blinkbox, the Tesco-owned digital movie service, has appointed Karmarama to work on its advertising following a competitive pitch.
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Lambrini has partnered with beauty brand COLLECTION to give away 500 mascaras every day for two months in a promotion created by ATOM Marketing.
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Fiona Booth, Research Manager, looks at how non-linear television programme viewing habits are evolving
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Digital advertising company Rubicon Project has agreed a strategic partnership with Netric Sales in the Nordic region.
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Italian agency Negri Firman PR & Communication has joined SERMO, the global luxury & lifestyle PR network.
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The newspaper that famously fended off the onslaught of Hurricane Katrina and kept alive the spirit of New Orleans is heading into a new hurricane - man-made this time .
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United States - 24/05/2012
As we approach the halfway point of the ‘Year of Creative Scotland’ campaign, part of VisitScotland’s ‘Winning Year’s’ strategy in the build up to 2014 – the inevitable question has to be asked – what happens beyond the winning years? Without...
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72% of UK businesses recognise the competitive advantage of using data and insight to put their customers at the heart of their business and are looking at how a single customer view (SCV) would work for their organisation, but only 16% have a... Read more
Bet365 is to sponsor ITV's coverage of this year's French Open tennis.
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Liverpool FC has confirmed the appointment of Billy Hogan as its new chief commercial officer.
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It’s over 11 years since Coolpink popped into existence back in the heady days of the birth of the ‘web design’ industry and there’s been a lot of water under the bridge in that time. Today the sector feels as vibrant and new as it did back
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Jaguar has appointed We Are Social to handle its UK and global social media accounts for two years.
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The Search Agency has unveiled an infographic showing which social sharing sites marketers should focus on based on each site's specific demographic makeup.
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Lufthansa has appointed Space to create a below the line campaign to promote its new daily direct flights from Manchester and Birmingham to Berlin from 3 June 2012.
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Richard Proctor, international sales manager at Clip Display, gives a round up of the numerous aspects to take into consideration when...
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