2012 has already proven to be a busy year for the social media world with Facebook finally undertaking its IPO, Twitter announcing its plans to censor offending Tweets on a country-by-country basis, Lady Gaga launching her own social networking... Read more
Leeds agency McGrath O'Toole has hired creative team Emily Hague and Holly Lampe.
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In a series of articles featuring the questions surrounding commercial production, The Drum catches up with low budget TV and digital ad specialists STV Creative, creative audio company Kalua, video guide producers Flixity, TV and radio commercial... Read more
There's no longer any doubt about the deep impact of British ideas and programming on American television these days.
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International - 08/02/2012
The release of Reckitt Benckiser’s new Cillit Bang All in 1 Dish & Surface product will be made solely available within Facebook and introduce Barry Scott’s brother – Harry.
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The National Substance Misuse Strategy Steering Group has released a report which suggests that the Irish Government should prohibit the sponsorship of any sporting event where 25% or more of the audience is likely to be comprised of under-18s, or... Read more
Republic of Ireland - 08/02/2012
Backpack brand Eastpak has appointed Radiator to handle its PR following a four way pitch.
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The BBC Trust has warned that cost cutting should not lead to a decrease in quality programming, and has backed plans to have only one presenter on BBC News in the evenings instead of detracting from the range and depth of stories covered.
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Social games publisher We R Interactive has appointed former Channel 4 head of corporate and business development, Paul Whitehead as global commercial director.
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A few nights ago I was out with a journalist friend for a wee drink and a general catch up and of course after we talked about house...
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Standard Life has signed a sponsorship deal with British Wheelchair Basketball, building on the partnership it currently holds with British Basketball.
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United Biscuits and Bauer Media have agreed a six-figure sponsorship deal which will mean the launch of the McVitie’s Dunk Time initiative.
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The Royal Television Society Scotland Student Awards (RTS) saw awards handed to students from Edinburgh College of Art (ECA), the University of Stirling and the Royal Scottish Academy of Music and Drama (RSAMD).
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Spread betting firm City Index has appointed TMW to work on its integrated marketing activities on a project by project basis.
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At the beginning of 2012 I decided I wanted to make a change in my life. This isn't meant to sound self-indulgent nor TED and ‘Zen’, it...
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Data analysis firm Hutch has created an infographic, showing that eBay users are 61% more likely to be early adopters of new technology, compared to 15% of non-eBay users.
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Mobile phone firm giffgaff has launched a new campaign featuring Keith and Orville starring in a rap video.
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Premier Foods is this week launching a new brand campaign for Loyd Grossman sauces.
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Healey’s Texan-style Hard Cyder has breached alcohol responsibility rules for making alcoholic strength the dominant theme, the Portman Group has said.
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With over 160,000 UK charities all competing to inform the world of their worthy causes, raise funds online and build support, it can be...
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