Despite that putdown for Facebook yesterday from car giant GM, saying it was pulling out of paid advertising, the other American car giant Ford is taking a different tack - and will be spending MORE on the social network.
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United States - 16/05/2012
Google is moving ahead with an extensive update to its search engine, using "troves" of data to supplement the answers it provides to user's queries. Some of the material offered will come from the search giant's Street View cars.
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International - 16/05/2012
Culture Secretary Fiona Hyslop has commented on today’s planned budget cuts by BBC Scotland as part of the ‘Delivering Quality First’ scheme, which plans to reduce its spending by 16%.
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Christian Aid has launched a marketing campaign to encourage donations and support Christian Aid Week.
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Shirlene Chandrapal, VP of connected TV at smartclip, discusses the use of a companion app by Britain's Got Talent.
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Holiday company Cosmos is launching a new direct mail campaign to promote Florida as the best family summer holiday destination.
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Free weekly magazine publisher Scout Media has appointed former Radio Times advertising director Andrew Mercer to help create tailored print ad packages for advertisers ahead of the Olympics.
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Adam Lambert has released his album Trespassing in Canada through HMV, with a special app from Zappar allowing fans to view an exclusive video message from the singer.
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Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim...
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Some of the biggest names in journalism including Mail Online, the BBC and Wall Street Journal have today been announced among the finalists for this year's Online Media Awards.
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International - 16/05/2012
Chime Communications has today announced that it has acquired 51% of the share capital of Harvey Walsh Limited, which provides market access and data services to the pharmaceutical industry and the NHS.
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Gala Coral Group is set to become Daily Mirror’s sole betting partner for the Euro 2012 in a deal negotiated by the7stars.
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Scott Hendry, head of UK planning at Gyro, says marketers should stop thinking about the consumer and start thinking about people.
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Radley Yeldar has created a new identity for international investment company 3i.
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Media agency MEC has appointed Roberto Passariello as managing partner, global account director.
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Wensleydale Creamery is unveiling a new packaging design across its brand portfolio in order to tie the brand to its Yorkshire Dales home.
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Yorkshire & Humber - 16/05/2012
It's not often that British chef Jamie Oliver makes the op-ed page of the New York Times. But he did on Sunday.
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