Rubicon Project, an advertising technology provider, has announced its appointment of two former Ticket master executives and a former vice president of Yahoo.
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One of of America's top airlines Delta has pulled all its ads from the popular Daily Show on the Comedy Central TV channel .
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United States - 09/05/2012
Argentina is refusing to stop running a controversial TV ad made by Y&R in which an Argentine athlete secretly trains for the upcoming London Olympics - on the Falkland Islands.
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What's this about Facebook revenue slowing down? Why did you buy Instagram for a billion?
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United States - 08/05/2012
As a digital agency 4Ps Marketing regularly uses data from analytics to give insight and assist business decisions. Statistics show that around 50% of worldwide websites use Google Analytics with the percentage estimated to be around 66% of UK...
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It was the headline to gladden any newspaperman's heart: "Globe's paid circulation rises first time since 04". The Boston Globe told readers yesterday that paid circulation had grown for the first time since September 2004.
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International - 03/05/2012
The TV editor of AdAge didn't miss when he castigated two new ads for the iPhone 4S. They seem "horribly out of touch with modern consumer culture," wrote Brian Stenberg. He called them "a rare misstep for the popular consumer-electronics... Read more
United States - 28/04/2012
Fed up with your fellow workers' taste in music? This might be just the answer! It's even drawn the approving attention of Adweek across the Atlantic .
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Electronic product retailer Maplin is set to run an in-store consumer research project with AdConnection, following the appointment of the agency in February.
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New business has become all the more crucial to marketing and communications agencies in recent times, as prices are driven down and...
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Research by receipt processing and management service ExpenseMagic has found that “Luddite” British retailers are wasting £32m every year by dispensing 11.2 billion paper receipts, while some US retailers are beginning to use digital.
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International - 26/04/2012
A survey from Branded3 has found that URLs receive a significant boost in Google rankings when they are shared on Twitter, with those receiving over 7,500 tweets almost always ranking inside the top five results on search engines.
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There is an 86% uplift in association with key brand statements for brands exposed on the Smart TV platform versus non-exposed control samples, a survey by Rovi Corporation into connected TV advertising.
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“We need some marketing input. I know there are agencies out there who specialise in this sort for thing, but it’s so difficult to find...
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