Chilean wine producer Casillero del Diablo has launched a nationwide campaign today with marketing agency MORE, promoting the local legend that the devil lives in the cellar underneath its vineyards.
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Luxury tour operator Scott Dunn has appointed former Harrods marketer Kim Pattie as sales and marketing director.
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Cumbernauld has won the ‘best town’ civic pride award, a new category in the Scottish Design Awards, being held tonight, while Govan was voted the best neighbourhood.
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Rumours are circulating (again) that Apple or Google may throw their hat into the ring for the TV rights to Premiership games. For a...
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MediaCom has signed a partnership with InMobi, which will see it deploying InMobi’s rich media ad creation platform, Sprout through Europe, the Middle East and Africa.
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The Specialist Works has been named the top independent agency in London by the Recommended Agency Register.
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In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with digital... Read more
As we approach the halfway point of the ‘Year of Creative Scotland’ campaign, part of VisitScotland’s ‘Winning Year’s’ strategy in the build up to 2014 – the inevitable question has to be asked – what happens beyond the winning years? Without...
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The ‘Out4marriage' campaign developed by PinkNews.co.uk and Remarkable Group for the Coalition for Equal Marriage has continued with a video by Theresa May.
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The weather outside is heating up and the jobs market is too, if this batch of the hottest opportunities are anything to go by.
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There’s been a lot of talk in the press about what Facebook needs to do to stay relevant and build on the fantastic job they’ve done of...
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North West digital marketing agency New Age Media, accused yesterday of creating spam Google reviews to negatively mark down its competitors, has told The Drum that it has led to the agency being flooded with calls from potential clients, and has ... Read more
Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas... Read more
In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more
Social media may have turned into a staple attribute of business strategies but linking ‘likes’ to sales remains one of the biggest...
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