Social Media Week was a global event, with talks and events taking place across a number of host cities around the world. As part of Social Media Week, Peach Digital gave a talk on how social media can be positively implemented in customer service.

Here, Jessica Knowlton Bell, email and social marketing manager for Peach Digital, shares her presentation - including slides and notes - from the event exclusively with The Drum - looking into social media tips for brands and customers alike, examining the best means of implementing social media into a customer service strategy, and highlighting the benefits of embracing social media in customer service.