I recently read an article on the BBC about how a charity called Plan UK were running an outdoor advert that could recognise the gender...
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2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year...
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There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really,...
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Direct mail is not dead! A statement that might seem strange; especially when you consider the title of my blog. How on earth can it...
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Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and...
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Here are seven simple steps that will help in the extension of data life and will also assist in helping data retain its worth:
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Last time I looked at the five main points to address to achieve higher levels of data quality. Data can sit in the database for months,...
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Last time we looked at the essentials of Data Collection. Now, we’ll take a look at the five main points to address to achieve higher...
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Last time I discussed Data Quality Management and trends that seem to be more prevalent in smaller organisations. I will be giving tips...
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In this series of blogs, I will be delving into the world of Data Quality Management in small to medium enterprises. In my many years of...
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My posts so far have focused on how taking the right steps can get end-users on side and help you implement a successful data strategy.
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This week I thought it would be wise to follow my post on understanding users and getting them engaged with another on actually keeping...
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