Judges

Mike McKenna, Creative Director, J Walter Thompson
JURY CHAIRMAN

Pushing the post trolley at FCB was Mike's first job in advertising. A grave misjudgement by Andrew Cracknell led to Mike writing ads for FCB, Bates, Butterfield Day, the Delaney's, Saatchi's, Leo Burnett and now JWT.

Mike has won awards at D&AD, Cannes, Campaign Press, Campaign Posters and British Television.

He has been President of the Creative Circle and served on the D&AD Education Council.

Mike has won awards at D&AD, Cannes, Campaign Press, Campaign Posters and British Television.

He has been President of the Creative Circle and served on the D&AD Education Council.

Gerry Moira Chairman and Director of Creativity Euro RSCG London

Gerry started his advertising career with Ogilvy and Mather, London, as a Copywriter in 1977. He won awards for HP Sauces, British Chickens and Nestlé Aero. He joined the agency board as creative director at the age of 28.

In 1982 he joined Publicis where he created the “Gripping Stuff” campaign for Pirelli and the “What’s yours called” advertising for Renault 5. He also won lots of prizes for work on Pepe Jeans, Boots Cosmetics and Foster Grant sunglasses. In fact, Gerry has won Gold and/or Silver at every worthwhile award show, domestic and international.

Gerry left Publicis in 1987 to co-found his own agency. WMGO was sold eight years later to the publicly-quoted Incepta Group and Gerry re-joined Publicis as Executive Creative Director in the summer of 1995. Under his creative directorship, the agency grew from 13th to 3rd largest in the UK. Gerry added the title of Chairman to his ever-growing job specification in 2002 and found time to conceive the Va-Va-Voom campaign for Renault Clio. He joined Euro RSCG London as UK Director of Creativity in January 2005 and is now Chairman and Director of Creativity.

Ad industry bible Campaign Magazine once described Gerry as “the sharpest pen in adland” but recently balanced that by voting him “eighth nicest man in advertising”.

Gerry has three sons and a daughter. His other interests are membership of a fourteen-piece soul orchestra and the support of Arsenal football club.

Dean Webb, The Red Brick Road

Dean Webb spent 14 years at BMP (now DDB), six months in Australia, a year and a bit at McCanns London and filled in the gaps with freelance. He is now a full-time copywriter at The Red Brick Road. He has won various awards for clients such as Volkswagen, The Guardian and American Airlines.

John Messum, Creative Partner, Farm

John started his career in 1988 at Saatchi & Saatchi when he was hired by Paul Arden, as a Copywriter. After three years he realised he was sitting on the wrong side of the desk and swapped his fountain pen for a set of magic markers.

Over 9 years he worked on many famous UK campaigns: Silk Cut, for which he received Silver and Bronze awards at the Cannes Advertising Festival, British Airways, for which he won six Campaign Press Silver awards and a Silver nomination at D&AD, Territorial Army, Silver award at D&AD for Art Direction, NHS Nursing Recruitment campaign, which won Cannes Gold, two Campaign Press Golds and six Silvers, three D&AD Silvers and five Silver nominations, and two One Show Silver awards.

In 1997 HHCL & Partners hired John as Head of Art to improve the print output of the agency. For two years it seemed he worked on nothing but drink accounts, creating TV and print campaigns for Robinson's Fruit and Barley, Guinness Ireland, Martini V2, and Still Tango. One of the last briefs he was asked to work on was for the launch of the low cost airline GO.

He took the hint and returned to Saatchi & Saatchi at the end of 1999, where he resuscitated his career with a new Nursing Recruitment campaign aimed at encouraging ex-nurses back into the NHS. It won Silver awards at both Cannes and the British Television Awards.

He worked on pitches for Bisto and Mr Kipling which Saatchi's were exceedingly happy to go on and win. Two commercials created for Bisto won Silvers and Bronzes at both Cannes and the British Television Awards.

In October 2001 he joined Jeremy Pyne and Paul Silburn to start Leith London. The agency’s first award was a D&Ad Silver for John’s design of the agency’s identity.

Within a couple of years running the agency he was back on the drink-
TV, Print and Poster campaigns for Reef, Carling Extra Cold and Carling, gained notoriety in pubs and had footy fans singing the ‘Woo Hoo’ track, from one of Carling’s commercials, on the terraces during the 2004 UEFA Cup. The campaigns also helped Carling to become the first lager to sell 5 million barrels a year in Britain.

In August 2006 Leith London’s Plc – Cello, acquired Farm and merged the agency with Leith London. John is now part of a five strong management team in London working on Advertising and Design projects.

Grant Parker, Head of Art, DBB

Grant started working at Hunt Lascaris TBWA in Cape Town in ‘94. He joined BMP DDB in ’98 together with Patrick Mclelland. A lucky few years followed with the team working on successful campaigns for The Guardian, Nikon, Oxfam and Heals. He then teamed up with Joanna Wenley. They worked for 3 happy years together on campaigns for Harvey Nichols, VW and Philips. He has been Head of Art and Creative Director at the agency for over a year.

Andy Lockley, Fallon

Learnt his trade in the fiercely competitive creative department of Creative Gold Greenlees Trott over a decade ago. Joined St. Lukes as a shareholder shortly after its launch and helped define the agencies unique creative culture that went on to win it Campaign’s agency of the year.

After 5 years at St. Lukes, Andy joined Howell Henry Chaledecott Lury where he also spent some time with Endemol UK; (the creative force behind channel 4’s, Big Brother) developing concepts for TV programming.

From HHCL Andy was poached by New Zealand hot shop, Publicis Mojo as its Executive Creative Director. After two successful years at the helm returned to UK to take up the Executive Creative Director post at Manchester’s BDH\TBWA

In 2006 Andy was lured back to London to take up a senior role at Fallon, Campaign magazines current agency of the year for the second year in succession.

John Jessup, Creative Director, Leo Burnett

During his time at Leo Burnett John has worked as Creative Director on many of the Agency’s largest accounts. He was leading CD on McDonald’s Happy Meal business for the UK and Europe for many years, giving him a comprehensive understanding of the issues faced by parents.

John is still CD responsible for Kellogg’s kids brands for the UK and, over the last 10 years, has helped build brands like Frosties and Coco Pops into the market leaders they are today. John also has considerable international experience on Procter & Gamble Laundry and Max Factor.

John was also CD for Europe, Africa and Eastern Europe on Western Union money transfer – understanding the many local cultural differences that need to be incorporated into campaigns for this client.

And while at Burnett’s John has been involved in many award winning campaigns for such clients as United Airlines, Nickleodeon and Walt Disney. He has worked at a number of blue chip agencies over the years, working on business like P&G, Virgin Atlantic, COI, Nestlé, RAC,,Palitoy and Batchelors Foods.

For 6 years John ran his own agency, winning business like Texaco, Polygram Records and Dairy Crest. John is very happily married with two grown-up kids, Jemma and Joel.