Any Questions?
HAS THE ENTRY PROCESS CHANGED FROM LAST YEAR?
Yes. The Scottish Media Awards entry process has been improved, making it less time consuming for you to enter.
WHY HAVE YOU CHANGED THE ENTRY PROCESS?
The entry process has changed so that it is easier and less time consuming for you to enter. With regard to the sales team awards, this has changed from a report based entry to a research based entry so that the results are a true reflection of how sales teams are performing – after all, surely the best person to judge you is your clients?
WHY HAVE YOU DISCONTINUED SOME OF THE CATEGORIES?
As with any awards competition, some categories are introduced and some discontinued on a year to year basis. With the introduction of the new entry process for 2008 some categories were removed to make the process more streamlined.
DO I NEED TO WRITE A REPORT?
It depends on which category you are entering. If you wish to enter into the marketing categories e.g. Promotion of the Year, Client Pitch of the Year, Marketing Campaign of the Year, Product Launch of the Year or Innovation of the Year then yes you do need to write a report of no more than 1000 words detailing the brief, objectives, action taken and results. A full description of the report template can be found by clicking on ‘Report Template’.
If you wish to enter into the sales team categories, you do not need to write a report.
HOW DO I ENTER MY SALES TEAM INTO THE SALES TEAM CATEGORIES?
To enter into the sales team categories all you have to do is fill in an entry form with details about who you are, what you sell, which category you are entering and provide us with details of 10 clients that buy this particular media space from you. Entry is completely free into these categories and the form only takes about 10 minutes to complete.
WHAT IF I SELL MORE THAN ONE TYPE OF MEDIA?
If you sell a variety of media, you can enter into as many categories as you like, all you need to do is fill out a separate entry form for each category entered.
HOW ARE THE SALES TEAM CATEGORIES JUDGED?
Your clients will decide who the top sales teams are. After the closing date, all of your clients that you have detailed will be emailed an online survey asking them to rate you and any other sales teams they deal with against set criteria including customer service, creativity and market knowledge. Once the polls are closed, scores for all the entered teams will be compiled and the award will go to the team that has the highest score.
WHAT IF MY CLIENTS DON’T RESPOND?
Online polls will be open for one month and non-respondents will be emailed at regular intervals reminding them to take part. When the polls open, you will also be emailed letting you know the research has started and at this stage it may be beneficial for you to make contact with your clients and encourage them to take part. Of course, it is entirely up to the individual whether they wish to take part, so you are best to nominate clients that you think are likely to respond. And make sure you supply the correct email address! Incorrect emails will reduce your opportunities for response.
HOW ARE THE MARKETING CATEGORIES JUDGED?
The marketing categories will be judged a panel of leading media industry experts. Details of the judging panel will be announced over the next few weeks.
WHY AREN’T ALL THE CATEGORIES FREE TO ENTER?
The entry fee for the marketing categories will go towards funding the actual judging. As there is no judging for the sales team categories we do not need to charge an entry fee.
WHEN WILL I FIND OUT IF I AM NOMINATED?
Nominations will be announced w/c 21st April 2008.
WHEN WILL THE FINAL RESULTS BE ANNOUNCED?
The final results will be announced at The Drum Scotland Media Awards on 5th June at The Hilton in Glasgow.
CAN I BOOK TICKETS FOR THE EVENT?
Yes. Please contact emma.neilson@carnyx.com for a booking form.
WHERE DO I SEND MY ENTRIES?
Please send your entries to: Emma Neilson, The Drum Scotland Media Awards, c/o Carnyx Group Ltd, 4th Floor The Mercat Building, 26 Gallowgate, Glasgow, G1 5AB.