Winners

• 1 Brief 1 Teenage Kicks

  Brief 1:  Teenage Kicks
  Set by Dinosaur

   

  Produce a magazine aimed at teenagers who commit street crime, offering compelling alternatives to mugging others for their iPods and mobile phones.  Avoid youth/crime clichés and instead, make it positive and inspirational.  Create a title, cover, contents page and a couple of spreads showing lawful ways to get teenage kicks.

  Winner:  Jack Shaw, Northumbria University

   

   

  

• 2 Brief 2 Orphans

  Brief 2:  Orphans
  Set by Line

   

   

  In light of Mage and Brangelina’s recent exploits, Oxfam have identified an opportunity to start selling orphans over the internet – Create concepts to show how this can work.  Present: Name/Brand/Identity – Homepage and 2 levels.  Consider usability, SEO and highlight functionality to make buying easier.  Promote “up-selling” add-ons.” Customer profiling for/and follow up email communication.

  Winner:  Christopher Smith, City College Manchester

  http://www.geocities.com/smithead123

  

• 3 Brief 3 You

  Brief 3:  You
  Set by True North

   

   

  We’d like a self portrait of your good self.  A drawing perhaps.  Or a photo. Or a list.  Your idiosyncrasies in a flip book.  Just whatever it is that really communicates you.  Something to bear in mind; this is design not art, and the best design organises information in the most useful way. But makes that organisation look seemless and elegant….
   

  Winner:  Safina Qamar, City College Manchester

   

  

• 4 Brief 4 Talk

  Brief 4:  Talk
  Set by Love

   

   

  Encourage people to talk to each other more on public transport.  The Department of Transport is your client.  Any form of public transport is acceptable:  buses, trains, underground, planes, trams, etc.  No limitations for media.  No specific target market.  Just strangers talking to strangers

  
  Winner:  Lara Blow and Cat Thomson, University of Lincoln

  Intercom script 1 – ‘Hokey Cokey’

  Narrator:  Train Driver 

  Tone of voice:  Formal

  Location:  On tube or train 

  TD:  “On behalf of Department for Transport, we ask you to pay close attention to this following announcement.  Please do not be alarmed and follow this line of instruction carefully”.

  TD:  “Would you all please stand away from you seats?
  Put your right foot in,
  And your right foot out
  In out, in out
  You shake it all about
  You do the Hokey Cokey and you turn around
  That’s what it’s all about.

  Pause … (Then the chorus of the Hokey Cokey starts playing)

  Whoa-o the Hokey Cokey
  Whoa-o the Hokey Cokey
  Whoa-o the Hokey Cokey
  Knees bent, arms stretched
  Raa raa raa!

  Music stops.

  TD:  “You may now be seated” 

   

• 5 Brief 5 Great Scout

  Brief 5:  Great Scout!
  Set by Like a River

   

   

  The Scouts are cool – that is the message you must promote to today’s kids.  The organisation wants to dispel the old ideas people have about the Scouts and get more kids to join.

  Winner:  Thomas Gaffan, University of Lincoln

  

• 6 Brief 6 Enemy

  Brief 6:  Enemy
  Set by The Union Advertising Agency

   

   

  Create a brief identity and self promotion concepts for a company called ‘Your Enemy’.  The company has strong ethical values, but it is up to you to decide exactly what they do.

  
  Winner:  Jo Mansfield, University of Lincoln

  

• 7 Brief 7 Samaritan

  Brief 7:  Samaritan
  Set by Poulters

   

   

  The Samaritans do a fantastic job of listening to peoples’ problems and helping wherever possible.  But the Samaritans have a problem of their own, the desperately need volunteers or there will be no one to answer the calls for help.  Create an Advertising Campaign to recruit volunteers to the Samaritans.

  
  Winner:  Henry Finnegan and James White, Birmingham City University

  

• 8 Brief 8 Arthur Fowler

  Brief 8: Arthur Fowler
  Set by Vivid 

   

   

  Promote having your own outside space for people in highly developed cities where there is a lack or outside space, see it more as a sanctuary, and trey and modernise the appeal of allotments, as they’re in decline.  Altogether rid the “Arthur Fowler” image of the allotment and try to make it into a cooler pastime.

  
  Winner:  Emma Duckworth, Salford University

  

• 9 Brief 9 Work

  Brief 9:  Work
  Set by Elmwood

   

   

  Britain Work the longest hours in Europe.  Help!

  Winner:  Stewart Walker, Duncan of Jordanstone

  

   

• 10 Overall winners

  
  From the 9 placement winners the judges picked a following three who excelled.  These students will be compete for a Gold, Silver or Bronze award revealed at the Roses Advertising Awards in May.

  A further congratulations to:

  Brief 7:  Henry Finnegan and James White, Birmingham City University
  Brief 3:  Safina Qamar, City College Manchester
  Brief 5:  Thomas Gaffan, University of Lincoln