Winners
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1
Brief 1 Teenage Kicks
Brief 1: Teenage Kicks
Set by DinosaurProduce a magazine aimed at teenagers who commit street crime, offering compelling alternatives to mugging others for their iPods and mobile phones. Avoid youth/crime clichés and instead, make it positive and inspirational. Create a title, cover, contents page and a couple of spreads showing lawful ways to get teenage kicks.
Winner: Jack Shaw, Northumbria University

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2
Brief 2 Orphans
Brief 2: Orphans
Set by LineIn light of Mage and Brangelina’s recent exploits, Oxfam have identified an opportunity to start selling orphans over the internet – Create concepts to show how this can work. Present: Name/Brand/Identity – Homepage and 2 levels. Consider usability, SEO and highlight functionality to make buying easier. Promote “up-selling” add-ons.” Customer profiling for/and follow up email communication.
Winner: Christopher Smith, City College Manchester
http://www.geocities.com/smithead123

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3
Brief 3 You
Brief 3: You
Set by True NorthWe’d like a self portrait of your good self. A drawing perhaps. Or a photo. Or a list. Your idiosyncrasies in a flip book. Just whatever it is that really communicates you. Something to bear in mind; this is design not art, and the best design organises information in the most useful way. But makes that organisation look seemless and elegant….
Winner: Safina Qamar, City College Manchester

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4
Brief 4 Talk
Brief 4: Talk
Set by LoveEncourage people to talk to each other more on public transport. The Department of Transport is your client. Any form of public transport is acceptable: buses, trains, underground, planes, trams, etc. No limitations for media. No specific target market. Just strangers talking to strangers
Winner: Lara Blow and Cat Thomson, University of LincolnIntercom script 1 – ‘Hokey Cokey’
Narrator: Train Driver
Tone of voice: Formal
Location: On tube or train
TD: “On behalf of Department for Transport, we ask you to pay close attention to this following announcement. Please do not be alarmed and follow this line of instruction carefully”.
TD: “Would you all please stand away from you seats?
Put your right foot in,
And your right foot out
In out, in out
You shake it all about
You do the Hokey Cokey and you turn around
That’s what it’s all about.Pause … (Then the chorus of the Hokey Cokey starts playing)
Whoa-o the Hokey Cokey
Whoa-o the Hokey Cokey
Whoa-o the Hokey Cokey
Knees bent, arms stretched
Raa raa raa!Music stops.
TD: “You may now be seated”
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5
Brief 5 Great Scout
Brief 5: Great Scout!
Set by Like a RiverThe Scouts are cool – that is the message you must promote to today’s kids. The organisation wants to dispel the old ideas people have about the Scouts and get more kids to join.
Winner: Thomas Gaffan, University of Lincoln

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6
Brief 6 Enemy
Brief 6: Enemy
Set by The Union Advertising AgencyCreate a brief identity and self promotion concepts for a company called ‘Your Enemy’. The company has strong ethical values, but it is up to you to decide exactly what they do.
Winner: Jo Mansfield, University of Lincoln
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7
Brief 7 Samaritan
Brief 7: Samaritan
Set by PoultersThe Samaritans do a fantastic job of listening to peoples’ problems and helping wherever possible. But the Samaritans have a problem of their own, the desperately need volunteers or there will be no one to answer the calls for help. Create an Advertising Campaign to recruit volunteers to the Samaritans.
Winner: Henry Finnegan and James White, Birmingham City University
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8
Brief 8 Arthur Fowler
Brief 8: Arthur Fowler
Set by Vivid
Promote having your own outside space for people in highly developed cities where there is a lack or outside space, see it more as a sanctuary, and trey and modernise the appeal of allotments, as they’re in decline. Altogether rid the “Arthur Fowler” image of the allotment and try to make it into a cooler pastime.
Winner: Emma Duckworth, Salford University
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9
Brief 9 Work
Brief 9: Work
Set by ElmwoodBritain Work the longest hours in Europe. Help!
Winner: Stewart Walker, Duncan of Jordanstone

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10
Overall winners
From the 9 placement winners the judges picked a following three who excelled. These students will be compete for a Gold, Silver or Bronze award revealed at the Roses Advertising Awards in May.A further congratulations to:
Brief 7: Henry Finnegan and James White, Birmingham City University
Brief 3: Safina Qamar, City College Manchester
Brief 5: Thomas Gaffan, University of Lincoln



