The Battle for Scottish Media

This year the Scottish Media Forum takes warfare as its theme.  Appropriate indeed, because there is a sense that there is a real battle raging out there.

From a big picture perspective there is a sense that traditional media is losing ground to the digital pretenders, but within that overview vital skirmishes are taking place which will decide the future of this business.

These range from the rise of the free newspaper, to plans by the Scottish Government to wrest control of broadcast from Westminster.

It is these issues which will have a direct impact on the day-to-day lives for everybody and anybody connected with this business - whether you are a client company, a media owner, media buyers or are generally in the business of creative communications.

So if you want an insight into your future come along to our briefing on the Battle for Scottish Media.