Rules of entry

RULES OF ENTRY

1. The Awards are open to any individual or organisation (unless otherwise stated) based in the following postcode areas:
South West & Wales: BA, BH, BS, CF, DT, EX, GL, HR, LL, LD, NP, PL, PO, RG, SA, SN, SO, SP, SY, TA, TR, TQ, GY, JE
Midlands & the East: AL, B, CB, CV, DE, DY, HP, IP, LE, LN, LU, MK, NG, NN, NR, PE, OX, SG, ST, TF, WR, WS, WV
2. Material entered must have been published, displayed, broadcast or mailed between 1st June 2007 and 31st May 2008. Work entered into previous Cream Awards will NOT be eligible.
3. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client. Proof of publication or transmission may be requested.
4. All advertising entries submitted should conform to the British Codes of Advertising and Sales Promotion. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.
5. The organisers reserve the right to retain entries for subsequent publication/exhibition in connection with the awards.
6. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
7. Unfortunately we do not return entries
8. The judges reserve the right to re-allocate entries that in their view are incorrectly entered.
9. The judges’ decision is final.
10. No correspondence will be entered into regarding results.
11. The same advertisement cannot be entered into more than three categories under any one discipline although it may also be submitted as part of a campaign.
12. Work entered into more than one category must be treated as a completely separate entry.
13. A campaign is made up of three or more entries except a television campaign, which is made up of 2 entries.
14. Best item of self-promotion is work created for the submitting agency by the submitting agency.
15. Only entries into press or broadcast categories with a minimum media spend of £3000 will be accepted.  Adverts not meeting this criteria may enter the ‘low budget’ category only.  The only exceptions to this are adverts carried out as a ‘one-off’ for a major client, which may be entered into any category.
16. Each entry must be accompanied by a separate individual entry form.  As the judging is anonymous, please ensure that the forms are attached loosely to the back of entries.
17. All entries must be supplied in the specified format.
18. Only entries received with the correct payment will be considered by the judges.
19. If any entry is found to be contravening the rules – either during the judging or after the presentation – the submitting company will be disqualified.  In this instance, any awards given must be returned.  Entry fees will be non-refundable.
20. You may enter one advert into the outdoor, press & Broadcast categories except when entering into a campaign category.
21. Entries must be received by Friday 25 July.