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Browse the latest press releases sent to The Drum for publication. Everyday our editorial team sift through this area to find the best stories for the website and magazine. All articles are submitted by companies directly and are unedited by The Drum (subject to terms).

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20/01/2010

Parker Sandford and Momentum Analytics partner up

By Parkersandford See other press releases from this company

Marketing agency Parker Sandford have tied up with Manchester-based analysis consultancy Momentum Analytics to help develop their ATTAIN product.

The Wigan-based Marketing agency is looking to build on its existing data and customer experience management tool ATTAIN. The addition of analysis modules is designed to give clients genuine customer insight, whilst remaining intuitive.

ATTAIN Business Development Director Phil Capper said “This is a great opportunity to work with Momentum to develop the analytical tool in ATTAIN and to produce further modules that will fit into the system.”

This will allow ATTAIN clients to gain a greater insight to their customers’ behaviours, helping them to understand and engage with them in an intelligent way.

Of the partnership, Momentum Analytics Director Adam Lee said, “ATTAIN is a fantastic online tool that’s really helping clients see how their business is performing. It’s very exciting helping to add even more functionality and accessibility to an already strong product”.

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