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Parliamentary Action: A United Front
Scotland
The Scottish marketing and communications industry gathered as one at the Parliament last week to lobby for the support of its members. But, having stormed the fort, were the MSPs willing to listen?
With 75 percent of marketing communications spend in Scotland currently heading to London, the Scottish Marketing Communications Action Group (SMC Action) aimed to harness the powers of the Scottish Government to help build on the £1billion that the marcomms sector currently generates for Scotland’s economy.
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