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Fri 14 Mar 2008

Creative Review

Scotland

This issue's guest reviewer: David Sanders, Director of marketing, Maclay Murray & Spens LLP

The Union
Child protection line posters

This is a familiar approach I suppose, but I like the use of the telephone box. Distressed kids as an image is incredibly powerful of course, but maybe in this case it’s so similarto the NSPCC TV ads I’d confuse them. Stopped me dead though, so it works. 6/10

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