As souped-up broadband races into consumers’ homes, marketers are gearing up to embrace new ways of flogging their wares online. But with super-fast internet at their fingertips, why should surfers wait to be given the hard-sell? Silver Films’ Richard Oliver stresses that brands need to find sophisticated ways of connecting with their wired-up customers if the web’s marketing potential is to be realised.

We’ve all known for quite a while now that a new social and economic landscape is upon us. Marketing communications are evolving at an unprecedented rate and, as everyone scrambles around wondering what best to do with all of this lovely new technology, opportunities are coming (and going) at a bewildering speed.