New!  Improved! New Formula! Added value!  Now with added vitamins!

There's nothing like a relaunch to get the creative juices going, as our friends at The Drum know only too well having introduced us all to their new website. And splendid it is too.

However, not all relaunches deliver what they promise, and very often, the 'revamp' is no more that a final desperate attempt to disguise an ailing proposition.  Put crudely, and I'm sure you've all had briefs which fall into this category. Clients all too often ask their agencies to turn a pig's ear into a silk purse. Or, as we preferred to paraphrase the brief, they ask us to put lipstick on a pig in the hope of someone kissing it.