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Moretti Agency profile

Scotland

The dawn of photography

When Scotland’s first ever photographers agent launched four years ago, the industry questioned the need for such a service. Now, with a growing international presence, Dawn Moretti  explains to The Drum just why it has worked.

Change is difficult. No one likes it. So, how do you go about convincing people that change, in fact, might be good.

That is the problem that presented itself to Dawn Moretti when she launched The Moretti Agency four years ago – Scotland’s first ever photographic agents.

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