The SWOT awards analyse the strengths, weaknesses, opportunities and threats to an agency and reward those that have triumphed, grabbing their opportunities while swatting their threats aside. Here we look at the nominations for Marketing Services Agency of the Year.

The SWOT Marketing Awards, which aim to reward the best practise in marketing, were established as the only awards scheme to recognise marketing excellence in England and Wales outside the M25.

The awards look to highlight excellence in marketing across a range of sectors, with around 100 individual entries received from clients, agencies and individuals alike, leaving the judging panel, chaired by Professor Susan Hart, vice dean (research) at Strathclyde University Business School, with some difficult decisions to make.