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Fri 11 Apr 2008

The end of analogue TV

Scotland

With the analogue switch-off neither requested nor always fully understood, the reaction to an enforced change of viewing regime was expected to be hostile. Yet, as Digital UK prepares for the mass switchover from analogue, the opposite has proven to be t

 

Big-headed, metal robots are not new in the selling of a product or a brand. However, one of the most intensive marketing awareness campaigns in recent years has been rolling out across the country, and Digital UK, the body behind the latest robot to invaded our advertising space, is hoping that Digit Al will prove to be as memorable as his SMASH robot cousins that many still fondly reminisce about.

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