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Fri 11 Apr 2008
Scottish Government Media Tender
Scotland
Is the Scottish Government media account a Golden Goose or a poisoned chalice? As up to 199 public bodies consider putting their accounts into Mediacom, The Drum wonders if the agency might regret getting what it wished for?
‘The idea that you can’t get the best rates without all the business being in one place is bollocks’ was one of the comments that The Drum came across while speaking to several media buyers about the Government’s single framework media buying contract.
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