Simon Waterfall may have been a creative director since he was in high school, yet it is with great duty that he presides over this year’s D&AD Awards judging. Here, the “loud” and “sweary” president chats Chip Shop Awards, creative scams and his lasting legacy - The President’s Award.

Passionate, a bit sweary and clad almost exclusively in Japanese denim, D&AD president Simon Waterfall is impossible to ignore. And nor would you want to.

His boundless enthusiasm for the D&AD and the industry itself are just two of the reasons that led to him being chosen to become the 42nd president of the charity. However, it’s Waterfall’s background that sparked the most debate. He is, after all, the first president to ply his trade in the digital arena.