Indepth
< Back to Indepth Features | Comment on this article
Related Content
Fri 25 Apr 2008
Money talks: Financial Marketing
Scotland
A country stereotyped as being “prudent� with its cash, Scotland is perhaps quite rightly renowned for its financial services sector too. But has this specialism rubbed off on the nation’s marketing services industry?
The bespectacled visage of Howard Brown, the singing, dancing bank teller who fronted HBOS’s ‘Extra’ campaign, was an instant hit, whose success continues to be repeated in subseqent musical themed campaigns almost a decade after his first appearance.
Register to view article for free
To view the full article and add comments you must register for free. or log-in.
Log In
Not registered?
Register today for free and you will get:
- Full access to News and Indepth content
- Access to all article image galleries
- Ability to add comments and take part in debate
- Receive latest news by email