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Fri 2 May 2008
Causing Ripples: Ripple Effect deal
England & Wales
The acquisition of Liverpool-based digital agency Rippleffect raised a few eyebrows. But this surprise was not based on the agency’s performance – far from it. The intrigue comes in the form of the buyer: Trinity Mirror. So what on earth is a newspape
This time last month publishing giant Trinity Mirror announced its acquisition of Liverpool and Manchester-based digital agency Rippleffect, in a deal that could be worth close to £6m.
It was met with a mixture of shock, intrigue and a smattering of jealousy, as the industry came to terms with one of the most unexpected deals for some time.
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