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Fri 23 May 2008

Tasty morsels: Food & drink marketing

Scotland

Scotland has long held a strong reputation for the quality of its food and drink produce. Yet in a fickle market, where the consumer is presented with more choice than ever before, is the nation doing enough to sell its wares?

Food is the new fashion. And it is often as hard to keep up with this season’s supermarket trends as it is the fads of the Paris catwalks.  Food is sexy. Glossy magazines tempt readers with soft focus table spreads. TV’s simmer with the latest celebrity chef, unveiling his kamasutra of culinary tricks.

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