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Fri 30 May 2008
Creative Review
England & Wales
Our creative reviewer this week is Susie Goss, sales and marketing manager, Manchester 235.
Grisdale Lesniak Swann
Lancashire Drug Team ads
Both adverts are very impactful and use shock tactics. The copy in the sex-related advert for me, makes the advert work better than the second one despite it using a more shocking image – a pint of sick... What both adverts lack is any reference of a brand to put it in context, especially when reaching a regional audience.
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