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Fri 20 Jun 2008
Baiting the market
Scotland
Mark Hollinshead shares his views on why print media will last
The introduction of a number of new online and free products to the Daily Record and Sunday Mail’s portfolio has been seen by some as a dilution of the newspaper publisher’s core product. However, in a rapidly changing media landscape, managing director Mark Hollinshead, pictured left, disagrees. He claims he is using such platforms to reel readers back in, protecting the future health of the core print product.
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