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Chartered Brands Management Buyout
Scotland
Philip Craig was parachuted in at the final hour to save an MBO at Charteredbrands. With the subsequent creation of Three Sixty Brands, we caught up with Craig to discover how he intends to use his international outlook to help develop the firm.
Given the uncertain economic climate it may have come as a surprise to learn of the MBO underway at brand management business Charteredbrands. Yet, according to new MD Phillip Craig, pictured left, who was parachuted in to complete the deal at the eleventh hour, tough times are nothing but the norm for him.
Edinburgh-based Charteredbrands was already well into a process that would have seen Glen Gribbon, its managing director – a man more than familiar with MBO’s, having played a key part of Kyndal’s buyout from Whyte and MacKay – complete a management buyout of the firm.
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