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Fri 8 Aug 2008
Opening Abroad: Building an Empire
England & Wales
Most agency bosses have, at some point, considered opening an office abroad to bolster their bottom lines (and their tans, of course). But how easy is it to set up shop in a foreign land? Five agencies that have made the move offer some worldly advice.
"New York has a reputation for being much more than just a city. It is like a country in itself and has an atmosphere like no other place on Earth. We loved the city already here and, after having a few meetings over there, love it all the more."
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