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Fri 5 Sep 2008
User Experience: The Ride of Your Life
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The role of the digital developer is changing as consumers ask for more from the brands they use. Hoss Gifford is in California at UX Week, a user experience event, and reflects on how the need to improve UX is impacting on what digital developers do.
Harley-Davidson is not a motorbike company. For years their chief executive argued that they sold an experience, and the bike just happens to be a fundamental part of that experience. One of their execs is quoted as saying “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”
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