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Fri 31 Oct 2008
Brian Child on 2009
UK
McCann-Erickson man spares a thought, or seven, for the agencies he expects to suffer most
The results of The Drum’s State of the Nation survey in our last issue got a lot of people talking – we even made it onto Google’s list of the most interesting marketing stories. On the back of our findings former McCann-Erickson Manchester boss Brian Child offers some thoughts for the agencies he expects to suffer most in 2009.
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