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Fri 31 Oct 2008
Swot’s new? Cool brands
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After almost ten years of success The SWOT Awards have been re-branded and re-launched as The Drum Marketing Awards 2009.
The SWOT Awards have been re-branded as The Drum Marketing Awards for 2009 with a new identity created by Tayburn and a totally new section in the awards which aims to reward the Coolest Brands based outside London. Here The Drum looks at the thinking behind the re-branding and introduces the Coolest Brands strand.
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