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Fri 27 Feb 2009
Refreshing change - Coors marketing restructure
UK
Coors has been chipping away at the Scottish market. Now the brewery’s sales director, Paul Miller, aims to grow its share further through a programme of marketing and investment.
“What you drinking?” A question asked in every bar, every day, all over the world.
What Coors is hoping to do is increase the answer to “I’ll have a Carling.”
With Miller Draft being pulled out of bars in Scotland, it is likely that this will happen naturally, but Coors has launched a plan to ensure that the withdrawal will see Carling fill the void.
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