Indepth

Last Word: The Drum's diary

Last Word: The Drum's diary

A £95 Commonwealth Games logo, a re-branding opportunity for Munters and the real muppet unmasked. It's the Last Word, The Drum's diary page.

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Green marketing? The gap between consumer beliefs and marketers' presumptions

Green marketing? The gap between consumer beliefs and marketers' presumptions

With the financial woes of the past couple of years occupying the collective consciousness and column inches alike, it is perhaps easy to forget that not so long ago it was woes of a more...

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Dr Nick: In The Brand Surgery

Dr Nick: In The Brand Surgery

Dear Dr Nick, Mega-rich, fit, idolised by millions, but still our high profile footballers let themselves and their personal brands down. Most recently, former England captain...

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