Insight

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Social media maturation and further industry implications

The paper looks at how mediums mature and the growth in demand for social advertising. By... Read more

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UK - 22/02/2012
Advertising
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What is the biggest attraction of performance marketing to retailers?

What is the biggest attraction of performance marketing to retailers?

In this article The Drum asks key industry members what performance marketing as a discipline can offer retailers. In troublesome economic times, what value can this constantly evolving channel offer? With comment from A4u, Performance Horizon... Read more

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UK - 21/02/2012
Marketing
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Pitch news: Sky, Department of Health and Electrolux briefs under review

Pitch news: Sky, Department of Health and Electrolux briefs under review

... Read more

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International - 20/02/2012
Advertising
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The link between creativity and effectiveness in advertising

The analysis, conducted by Millward Brown, involved looking at the winners of IPA Effectiveness... Read more

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UK - 20/02/2012
Advertising
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How will mobile affect performance marketing?

How will mobile affect performance marketing?

From the impact of mobile on affiliate tracking to the benefits and pitfalls of using voucher codes as part of an affiliate programme, here we present an overview of the challenges facing agencies and networks, the measurable advantages of using... Read more

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UK - 20/02/2012
Mobile
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Scales via Shutterstock http://shutr.bz/zmL7m5

Performance marketing: the common currency online activity can be traced back to

Perhaps one of the most important questions we could ask our contributors – key figures in the industry – to consider was to justify the statement that performance marketing is the discipline of the moment, because it delivers transparent ROI. We... Read more

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UK - 20/02/2012
Marketing
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The Department of Health’s Change4Life campaign: a change too far?

The Department of Health’s Change4Life campaign: a change too far?

Last week saw Change4 Life re-emerge onto television screens with a new messaging at its core, highlighting the potential dangers of excessive drinking. But, the decision to air the ads featuring the established Aardman-created Change4Life figures... Read more

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UK - 17/02/2012
Marketing
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The Drum 17 Feb 2012: Subscribers can download a PDF of the full issue here

The Drum 17 Feb 2012: Subscribers can download a PDF of the full issue here

In this issue’s special report on Performance Marketing, The Drum aims to highlight why the channel is an engine for growth. ... Read more

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UK - 17/02/2012
Sponsorship
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Corporate reputation perceived to contribute more to a company’s market value than financial performance

The global study, The Company behind the Brand: In Reputation We Trust, commissioned by Weber... Read more

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International - 15/02/2012
Marketing
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How a photo-sharing campaign made you “Wish You Were At Topshop”

The campaign resulted in an extra 5.3 million views on Topshop’s Facebook page, as well as 2,000... Read more

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UK - 08/02/2012
Social Media
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Facebook offers advertisers potential 45% saving in cost per click rates

The report found that cost per thousand impressions (CPM) rates, which indicate how much Facebook... Read more

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International - 08/02/2012
Social Media
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The talcum powder plot: reinventing a brand out of the dust

Once ubiquitous in bathroom cabinets up and down the country, talcum powder has suffered a major... Read more

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UK - 08/02/2012
Design
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Creative Round-Up: Blue Marlin, Publicis, BrandOpus

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

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UK - 06/02/2012
Design
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Pitch update: Accounts Under Review February 2012

Pitch update: Accounts Under Review February 2012

Reviews are underway at several big advertisers, not least the Co-Op and News International who are reviewing their entire agency rosters. Here we take a look... Read more

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International - 06/02/2012
Media
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The Drum

The Drum 3 Feb 2012: Subscribers can download a PDF of the full issue here

Food for thought ... Read more

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UK - 06/02/2012
Media
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Pizza Express app speeds up customer payment

The strategy behind the development of the Pizza Express app is outlined in this article. ... Read more

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UK - 27/01/2012
Digital
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Pages

20/02/2012

Performance marketing: the common currency online activity can be traced back to

Scales via Shutterstock http://shutr.bz/zmL7m5
17/02/2012

The Department of Health’s Change4Life campaign: a change too far?

The Department of Health’s Change4Life campaign: a change too far?
20/02/2012

Pitch news: Sky, Department of Health and Electrolux briefs under review

Pitch news: Sky, Department of Health and Electrolux briefs under review

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