The affiliate network Affiliate Window has released its latest mobile statistics for April 2012. ... Read more
In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Here, we’re looking at the question of organic vs. paid search, and whether... Read more
Lots of big name accounts currently under review, from Hertz, HTC and Jägermeister to LV=, Npower and Smirnoff. Here we take a look... Read more
International - 11/05/2012
Is marketing dead? - cover story
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In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012.
... Read more
International - 11/05/2012
From pay-per-click advertising to organic search, search marketing is an industry in its infancy, yet it plays an ever-increasing role in the strategies of digital marketing teams.
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Here The Drum selects a few insights from the report, including:
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United States - 04/05/2012
Are festivals dead, or are they a level playing field for brands? This article explores the festivals thriving in an overcrowded market, and the experiences these open up for brands willing to take the stage.
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The report is based on two pieces of research: a survey of 400 consumers conducted by OnePoll, which looked at the importance of difference factors in the online buying decision-making process, and I Spy Marketing’s own research, which covered... Read more
Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more
Out of Home – Cover Story
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International - 26/04/2012
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