The Drum Jobs
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08 February 2012 10:10:41 +0000Brand Managerhttp://www.thedrum.co.uk/jobs/details/35001/Brand%2520Manager.htmlDenholm’s client within the leisure sector has an exciting opportunity for an experienced Brand Manager. This is a 3 month contract position with potential for extension.
The successful candidate will be responsible for the promotion and development of the brand’s existing offerings and the creation of new packages, tailored to attract wider audiences. This role has a substantial demand for digital marketing expertise and therefore you will be accustomed to designing and executing push/pull e-marketing and website activities. In addition, you will also be required to coordinate off-line promotions with the digital side in order to streamline all in-house sales and marketing activities.
This demanding, yet exciting role will suit a highly motivated individual who possesses the drive to get things done and deliver results. You will have a strong track record in Brand Management within the leisure/ hospitality sectors and have proven experience, demonstrating brand growth. You will also have solid experience across the marketing mix as well as a strong digital background acquired within these industries.
We are particularly keen to hear from candidates who have experience of working within a fast paced environment where strategic brand building is complimented by various on/off line promotional activities. Applicants must be available to commence employment at short notice.
Due to the duration of this contract, we will only be able to progress the applications of those candidates who can demonstrate recent and relevant experience within brand management,...03 February 2012 10:10:52 +0000Brand Managerhttp://www.thedrum.co.uk/jobs/details/34842/Brand%2520Manager.htmlDenholm’s client, a market leader with an unrivalled UK presence and reputation for quality, are seeking an experienced Brand Manager to join their growing marketing division.
Reporting into the Marketing Manager, you will be responsible for setting the overall direction for a portfolio of products. Specifically, you will be responsible for identifying and implementing relevant positioning and activities in line with the agreed direction and key strategies for a number of audiences across consumer and trade. In addition, you will support on best practise within the business, assisting others with project areas that are new to them, but an area where you have a wealth of knowledge. You will act as a Brand Guardian educating both internal and external audiences, as well as driving growth throughout the business, by utilising key insights on customers and exploiting business opportunities.
This varied and challenging role will suit a highly commercial individual, who has the ability to translate customer needs and future market trends. As an effective communicator and influencer, you will have capability to build and maintain strong working relationships with customers and colleagues throughout the business.
You will have a proven track record in all areas of brand/Product management ideally gained with a high quality consumer brand. We are particularly keen to hear from candidates who have successfully worked in a fast paced environment where strategic brand building is complimented by all areas of the marketing mix, including PR, digital and social media....02 February 2012 09:09:06 +0000Brand Managerhttp://www.thedrum.co.uk/jobs/details/34802/Brand%2520Manager.htmlDenholm’s client is a household name within their industry; their main brand is widely known for its innovation and high quality standards. This is a premium and international brand that dominates market share. Due to continued growth, our client is now looking to appoint a Brand Manager to the marketing team based in the UK.
Reporting into the Marketing Manager this is a key role within the team, responsible for the management and delivery of all activities across a key product category. Your remit will include all elements of the marketing mix including product management, communications management and channel management. Working closely with the Planning team, you will utilise customer and consumer insight to inform thinking, as well as the approach to your channel and category, and overall communications plan. You will act as the ‘category expert’, utilising your knowledge and understanding to drive growth by developing key insight on products and wider business opportunities, as well as communicating those to the wider business to inform forecasts, thinking and strategy. In addition, you will effectively manage allocated marketing budgets and work with the Planning team to evaluate marketing activities and demonstrate maximum return on investment to the business.
For this role, we’re looking for candidates with a proven brand or product management background. Experience of working with high quality brands is key and with a strong consumer focus. In addition, you will also have solid experience across the marketing mix, as well as a background in...02 February 2012 09:09:51 +0000Insight and Intelligence Managerhttp://www.thedrum.co.uk/jobs/details/34801/Insight%2520and%2520Intelligence%2520Manager.htmlDenholm’s client is a premium consumer goods business with a fantastic reputation within their market. Their brand is a household name and is highly regarded amongst consumers and through all sales channels. Due to growth within their marketing department, a new role of Insight & Intelligence Manager has been created.
Reporting into the Marketing Manager, this role will play a key part of the team in the provision of research, planning and strategic recommendations to ensure a sustainable and competitive offering is achieved for the business and brand. A key part of your remit will be developing and improving sources of external data to ensure the business has a complete view of all markets in which it operates. This will encompass research at a macro and micro level, and across consumer, customer, market and competitor research. You will also work closely with head office on key continuous research projects, whilst working closely with your marketing colleagues, sales and the management team at a local level, as well as external agencies. In addition, you will work closely with reports that will analyse internal business performance in order to produce actionable market insight.
This is a fantastic opportunity for someone looking to make their mark in a newly created role. Our client has a very positive working culture with strong values and is very focused on its people. For this role, we’re looking for candidates with proven market research and insight experience gained within a branded environment. Strong analytical skills, solid commercial acumen and focus...