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Maintaining customer Loyalty has never been more important – How best to keep your customers coming back for more

Sponsored: Iclployalty

Attracting and maintaining customer loyalty is crucial in any business. It takes far more time and money to find a new client than it does to keep an old one. A successful company typically sees 80 percent of its business come from 20 per cent of... Read more

05/01/2012
Marketing
Anti-smoking app as featured in Channel 4's Embarrassing Bodies

Idea Engineering: Redefining how brands and consumers connect

Sponsored: SapientNitro

“The future of creativity is technology enabled. The agencies in our membership who get this are experiencing double digit growth. Those who don’t, aren’t. It’s as simple as that.” – Janet Hull, Marketing Director, IPA ... Read more

19/12/2011
Digital
Shopping using QR codes in Korea

Creating a ‘phygital’ ecosystem between brands and consumers

Sponsored: Fortune Cookie

Digital marketing has grown up. It now sits not only as an equal sibling alongside TV, outdoor, direct marketing and PR; it binds together and amplifies these communication channels and disciplines, genuinely creating an extra dimension of... Read more

19/12/2011
Digital
'Intelligence Cluster' by Dave Gray and Steve Johnson

Intelligence Redefined

Sponsored: Synergist Express

In ancient Greece there was the fabled Temple of Apollo. On it were inscribed, in marble, three timeless maxims. The one that is probably best-remembered today is the first one. It has just two words: Know Thyself. Some believe it means that if... Read more

19/12/2011
Digital
Art meets advertising - Logistik's campaign for BT

Brands and art living in harmony for the sake of advertising

Sponsored: Logistik

Brands and Art have long lived in harmony for the sake of advertising. As long as there has been a need to promote products the art world has provided both ideas and credibility for many a well-known campaign. But the recent democratisation of... Read more

19/12/2011
Digital
Content-driven search marketing: the future of search

Content-driven search marketing: the future of search

Sponsored: Vertical Leap

In the beginning, there was SEO. And it was enough to secure decent organic rankings and deliver traffic to websites that were, in the main, online catalogues for products and services. ... Read more

19/12/2011
Marketing

Discount voucher websites offer small businesses across the UK a risk free marketing life line

Sponsored

Life has never been harder for small businesses that it is now, with the combination of large chain store domination and the current economic downturn making it ever harder to reach your target audience and make ends meet. However, intelligent use... Read more

15/11/2011
Digital

It’s good to talk

Sponsored: The Small Agency

It was a project I gave myself after reading about the management team at British Cycling who masterminded the mega haul of gold medals in Beijing largely through what they termed “the aggregation of marginal gains”. Their theory being that it is... Read more

29/09/2011
Social Media

Loyalty - How To Win Devotion From Your Customers

Sponsored: B2b International

So, why may a satisfied customer not be loyal? Well, firstly they may not be that satisfied. On a scale from 1 to 10, most companies achieve a score of around 8 – right in the middle of what we call a “corridor of average satisfaction” spanning... Read more

15/09/2011
Advertising

How tracking is secret to customer engagement

Sponsored: TDA

It is an insightful if unhelpful analysis of the contradictions in our industry – energised by the opportunity, paralysed by the inability. It seems evident that engagement has changed in two crucial dimensions – for marketing and how it engages... Read more

01/08/2011
Advertising

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Knowledge Bank features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact james.mcgowan@carnyx.com

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Browse the sections to read articles prepared by thought leaders in all the key marketing disciplines. If you would like to deposit a Knowledge Bank report contact james.mcgowan@carnyx.com