It’s a recognised fact that the Search space is ever-evolving, but the latest round of developments on the horizon could dramatically change our Search landscape forever.
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Every digital campaign has a weak point – the sub-section that was overlooked because of time constraints or lack of knowledge. Neither is an excuse, and it’s these weak points that will dictate the performance of the campaign and limit the...
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Last week, as part of the SEO Agenda Setters panel at Internet World, our SEO Project Manager was asked what he made of recent Google algorithm updates that reward SEO’ers who improve site usability, create great content and improve site speed....
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As a digital agency 4Ps Marketing regularly uses data from analytics to give insight and assist business decisions. Statistics show that around 50% of worldwide websites use Google Analytics with the percentage estimated to be around 66% of UK...
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Developments and evolutions in affiliate marketing over the course of 2011 have meant that the sector is set to embark on a pivotal period of change in 2012. Matt Bailey, commercial director at Performance Horizon Group (PHG) explores what this...
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Attracting and maintaining customer loyalty is crucial in any business. It takes far more time and money to find a new client than it does to keep an old one. A successful company typically sees 80 percent of its business come from 20 per cent of...
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Digital marketing has grown up. It now sits not only as an equal sibling alongside TV, outdoor, direct marketing and PR; it binds together and amplifies these communication channels and disciplines, genuinely creating an extra dimension of...
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In the beginning, there was SEO. And it was enough to secure decent organic rankings and deliver traffic to websites that were, in the main, online catalogues for products and services.
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Life has never been harder for small businesses that it is now, with the combination of large chain store domination and the current economic downturn making it ever harder to reach your target audience and make ends meet. However, intelligent use...
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It is an insightful if unhelpful analysis of the contradictions in our industry – energised by the opportunity, paralysed by the inability. It seems evident that engagement has changed in two crucial dimensions – for marketing and how it engages...
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