Old El Paso is to roll out a new outdoor and digital campaign to celebrate the upcoming Jubilee weekend and encourage consumers to spend the long-weekend holiday with friends and family.
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Social media platform Foursquare is to team with the London Olympics, allowing users to ‘check in’ at locations involved in the games.
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Digital media company Specific Media has appointed former MediaCom associate director of futures & implementation, Graeme Hutcheson as its head of video.
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In the UK, 65% of all print and television advertising now includes a web address and provides a direct call to action for consumers in...
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Aspire, the charity which helps people who have suffered spinal cord injuries, has launched a direct marketing campaign with JWT London to increase brand partnerships.
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Havas Sports & Entertainment has formed a strategic partnership with Seven46, with the content marketing agency to be based in the HS&E London office.
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Karen Earl has stepped down from her role as chair of Synergy Sponsorship, 29 years after she started the company.
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The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising...
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The Drum caught up with Amit Singhal, senior vice president for Google while at SMX London where he discussed his views on the future of search, how those developments will impact marketers, the launch of Penguin and much more. Read more
Publishing group Future has announced that its half year digital revenue has grown by 37%, with digital advertising now accounting for 44% of its total advertising revenue.
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High street retailer Marks & Spencer has announced a rise in group sales of 2% and a growth in its UK business sales of 1.5% despite a fall in general merchandising sales of 0.9% over the last year.
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Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim...
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Tangent Communications non-executive chairman Piers Caldecote is to stand down from the company’s board after seven years.
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London Taxi Advertising is offering companies the chance to win a free full livery taxi wrap by predicting which company they think will win the most medals during the Olympics.
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Satirical website The Daily Mash has tasked 4th Screen Advertising to moneytise its newly launched mobile website.
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Fast food marketing aimed at children has long been a controversial topic that has divided the marketing community and placed it at odds...
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