Edinburgh-based communications group Tayburn has been appointed to carry out a £1m marketing campaign for the launch of a Superfast Ferries service from Scotland.
The appointment follows a three-way competitive pitch for the marketing programme, which will cover advertising, promotional literature, DM and sales promotion. Tayburn Design and Tayburn Advertising will handle the work, which is the first major advertising win since new creative director Martin Lambley joined.
Consumers and commercial businesses will be targeted by the campaign.
Yannis Criticos, project director of Superfast Ferries' parent company, Attica Enterprise SA, said: "We were very impressed with Tayburn's creative work and their understanding of our requirements for this important project.
"We are very excited about our new Scottish service and will be working closely with Tayburn to ensure its success."