Only U Direct Marketing has been appointed by the Miller Homes Group to launch a test direct marketing scheme to support the launch of the company's new website.
This is the first time that the Miller Homes Group has used direct marketing to publicise its development, house building and constructive services company. Several undisclosed agencies pitched for the two-month piece of business.
Kai Ivalo, managing director of Only U, commented: "We intend to prove with this pilot campaign how effective targeted direct marketing can be. This is a great win for the agency and a great start for the new year."