Integrated Media Campaign
Agency: Big Communications
Client: Beverage Brands
Title: Wkd

Agency: Faulds Advertising
Client: Scottish Ambulance Blood Service
Title: Need More

Agency: McCann-Erickson Manchester
Client: SSL International Plc
Title: Bag Packed

Best Television Campaign
Agency: Big Communications
Client: Beverage Brands
Title: Wkd TV

Agency: McCann-Erickson Manchester
Client: SSL International Plc
Title: Square/Estate Agent/Bus Stop

Best Television Commercial
Agency: Big Communications
Client: Beverage Brands
Title: Wkd - Shampoo

Agency: The Bridge
Client: Scottish Rugby Union
Title: Scrum

Agency: The Bridge
Client: Health Education Board for Scotland
Title: Reminder

Agency: The Leith Agency
Client: Carling
Title: Crab Friday

Agency: McCann-Erickson Manchester
Client: SSL International Plc
Title: Square

Best Television Commercial Produced for £20k or less
Agency: The Bridge
Client: Scottish Rugby Union
Title: Scrum

Best Cinema Commercial or Campaign
Agency: The Big Issue in Scotland
Client: The Big Issue in Scotland
Title: Stop the Homeless

Agency: The Leith Agency
Client: Carling
Title: Crab Friday

Agency: McCann-Erickson Manchester
Client: SSL International Plc
Title: Square

Best Regional Newspaper Campaign
Agency: Brahm
Client: Business in the Community
Title: Wardrobe/Mr Happy/Secret Garden

Best Regional Newspaper Advertisement
Agency: The Union
Client: S1 Homes
Title: Gimp

Best National Newspaper Advertisement
Agency: 1576 Advertising
Client: Visit Scotland
Title: Stressbin - Beach

Best National Newspaper Campaign
Agency: The Union
Client: Baxters
Title: Tomato/Mushroom/
Onion

Best Consumer Magazine Advertisement
Agency: BDH/TBWA
Client: Westland
Title: Tomato

Agency: Cheetham Bell JWT
Client: Manchester United
Title: Polish

Agency: Connectpoint
Client: Diadora
Title: Only One Keano

Agency: The Union
Client: Baxters
Title: Mushroom

Best Consumer Magazine Campaign
Agency: The Bridge
Client: Bulleit Bourbon
Title: Brother/Drink & Ride/Ladies for Sale

Agency: Connectpoint
Client: MUTV
Title: Turnstile/Fly/
Chopsticks

Agency: The Union
Client: Baxters
Title: Tomato/Mushroom/
Onion

Best Business to Business Magazine Advertisement or Campaign
Agency: BDH/TBWA
Client: BDH/TBWA
Title: Tube Map

Agency: Connectpoint
Client: Connectpoint
Title: The Blenders

Agency: Poulter Partners
Client: D & AD
Title: Workshop

Agency: Poulter Partners
Client: Poulter Partners
Title: Concrete Garden

Best Recruitment Advertisement or Campaign
Agency: Brahm
Client: Business in the Community
Title: Mr Happy/Secret/
Wardrobe

Agency: Poulter Partners
Client: Poulter Partners
Title: D&AD

Agency: Yellow M Edinburgh
Client: Yellow M Edinburgh
Title: Help x 4

Best Outdoor Poster Campaign
Agency: 1576 Advertising
Client: ID Recruitment
Title: Ned/Flasher/Drunk

Agency: Big Communications
Client: Beverage Brands
Title: Underground Campaign

Best Outdoor Poster
Agency: 1576 Advertising
Client: ID Recruitment
Title: Drunk

Agency: Faulds Advertising
Client: Scottish National Blood Service
Title: Bld

Agency: Faulds Advertising
Client: Truck Trader
Title: Strong Man

Best Radio Campaign
Agency: Different
Client: North East Health Authorities
Title: Passive Smoking Campaign

Agency: The Union
Client: Fife Council
Title: Fife Council

Best Radio Commercial
Agency: Different
Client: North East Health Authorities
Title: Dan

Agency: Faulds Advertising
Client: Scottish National Blood Service
Title: Need More

Agency: Paradigm
Client: South Yorkshire Fire & Rescue Service
Title: Smoke Alarm

Agency: The Union
Client: Fife Council
Title: Box

Best Website
Agency: Code Computer Love
Client: Dr Martens
Title: Dr Martens

Agency: Fuse Digital
Client: Beverage Brands
Title: Have you got a Wkd side?

Agency: Magnetic North
Client: Benetton Group SPA
Title: Benetton Paints

Agency: Pilot Interactive
Client: Nestle
Title: Search for the Rowntree Website

Best Online Advertisement,Campaign or Viral Email
Agency: Fuse Digital
Client: Wkd Beverage Brands
Title: Private Dancer

Best Business to Business Direct Mail
Agency: McCann-Erickson Manchester
Client: McCann-Erickson
Title: Insight

Agency: Poulter Partners
Client: Poulter Partners
Title: Fridge

Agency: The Union
Client: Stortext
Title: Shakespeare

Best Consumer Direct Mail
Agency: MAP
Client: Carpet World
Title: Floordrop

Agency: Rees Bradley Hepburn
Client: Barratts of Feckenham
Title: Ordnance Survey

Best Ambient Media
Agency: Cheetham Bell JWT
Client: Thorpe Park
Title: Wet Floor

Agency: Cheetham Bell JWT
Client: Conkers Visitors Centre
Title: Birdshit

Agency: Faulds Advertising
Client: Scottish Blood Service
Title: Pint

Agency: McCann-Erickson Manchester
Client: Durex
Title: Sperm on the Loose

Agency: Paradigm
Client: South Yorkshire Fire & Rescue
Title: Hoax Caller

Best Charity Advertisement
Agency: McCann-Erickson Manchester
Client: The Samaritans
Title: Phone a Friend

Agency: Paradigm
Client: Samaritans
Title: Daughter

Agency: Ward, Longworth & Camponi
Client: Action on Smoking & Health
Title: George Harrison

Agency: Ward, Longworth & Camponi
Client: Action on Smoking & Health
Title: Extra Dosh

Best Item of Self Promotion
Agency: BDH/TBWA
Client: BDH/TBWA
Title: Tube Map

Agency: Can at McCann-Erickson
Client: McCann-Erickson
Title: Insight

Low Budget
Agency: Freelancers
Client: Kitten Klub International
Title: Cocktail

Agency: Love
Client: Mr & Mrs Armstrong
Title: Wedding Invite

Agency: McCann-Erickson Bristol
Client: Glenbrook Bonsai Nursery
Title: Oversized Labels

Agency: McCann-Erickson Manchester
Client: CP Hart
Title: Xmas Card

Agency: Poulter Partners
Client: Ministry of Fun
Title: Pub Golf

Best Creative Use of Media
Agency: McCann-Erickson Manchester
Client: Teacher Training Agency
Title: Hand Dryer

The Chris Bowen Award for Best Copywriting
Agency: Big Communications
Client: Beverage Brands
Title: Underground Campaign

Best Art Direction
Agency: Can at McCann-Erickson
Client: McCann-Erickson
Title: Insight

Agency: Poulter Partners
Client: Ministry of Fun
Title: Pub Golf

Agency: The Union
Client: Baxters
Title: Mushroom

Best Use of Photography
Agency: Cravens
Client: University of Northumbria Gallery
Title: People Show

Agency: The Union
Client: Analogue Books
Title: Stretch

Best Use of Typography
Agency: Can at McCann-Erickson
Client: McCann-Erickson
Title: Insight

Agency: Different
Client: Health Action Zones
Title: Arm

Best Use of Illustration
Agency: Different
Client: Health Action Zones
Title: Blue-Girl

Agency: Poulter Partners
Client: Ministry of Fun
Title: Pub Golf