Liverpool firm Trigon Snacks is relaunching its Big D brand to the male pub market through an extensive PR campaign.
The campaign, brainstormed by Communique, features model Ruth Higham, who has also commissioned the consultancy to handle her PR.
Communique’s campaign includes themed competitions, national paper and lads’ mag coverage, as well as a forthcoming viral campaign.
Big D was first launched in 1972, featuring Page Three model Beverley in a variety of poses.
Head of marketing, Robert Woodall, said: “We had a chat with a few other agencies, but we appointed Communique because we felt they had an equal strength in both the trade and consumer sectors.
‘The trade sector in particular is very important to us for Big D. We’re doing some trade-specific activity, we’re hoping to do some work with the tabloids and we’re working with the publicans, to try and work on some initiatives direct with them. We’re doing a range of below-the-line activities; we’re not looking at any above-the-line work at the moment.”
Trigon is the latest in a string of account wins that Communique has enjoyed in the past month. MU Finance has also appointed the consultancy to build its profile and raise sales. Other wins have included call centre solutions provider Consus Integrated Communications, High Street Vouchers, The NCC Group and API Foils.