Richard Lewis, the high-profile ex-chairman of Yorkshire agency Poulter Partners, is set to launch an upmarket “takeaway” with an in-house brand of ready-made meals.
Lewis, who left Poulters two years ago, is on the brink of opening premises in Shipley under the brand name Bene Cibo. The establishment will be the first of a planned chain to sell quality pre-prepared dishes made by Lewis’s business partner, an acclaimed Michelin star chef.
The above corporate identity and packaging for the products has been devised by Leeds-based “In the SPIRIT of...”.
Karen Rogan, who runs the agency, said: “Richard’s always had a passion for food and I think this is something he’s wanted to do for a while. It’s a completely new concept and we’re as excited about it as he is.”
Lewis was unavailable for comment at the time of going to press.