Liverpool’s daily paper, The Liverpool Echo, has launched a new outdoor campaign to bolster its profile in Merseyside.
Created by local agency Balance, the activity revolves around pushing the positive aspects of the city to create a “feel-good” factor for residents.
As such, it focuses on aspects such as Liverpool’s regeneration, its cultural diversity and proud sporting heritage.
A spokesperson commented, “The Echo wanted to restore some pride back to its readers in this positive campaign.”
The campaign, which is the biggest Balance has produced in its two-year history, can currently be seen running on 48-sheets, 6-sheets and bus-sides.