All mouth: Century’s biggest ever marketing campaign hits the right notes.

Century 105.4, the Manchester-based radio station owned by commercial radio giant Capital Radio Group, is investing in its biggest ever marketing push to establish itself as the leading station for music in Manchester.
The campaign, which was created by Manchester’s CheethamBell JWT, runs along the theme of people at home and in public singing along to their favourite songs, as played on Century 105.4. The campaign is running on television, 48-sheet posters and bus-rears.