With the “grass cutting” season fast approaching, lawnmower manufacturer Flymo is aiming to consolidate its market leading position with a £2 million advertising assault.
Last year Flymo captured almost 50 per cent of the entire UK lawnmower market, recording sales of nearly one million units. This year it hopes to extend its dominance with the launch of the “Turbo Compact Vision” – a state-of-the-art mower featuring a central grass box that squashes grass clippings and a vision window to allow the user to see when it needs emptying.
Andrew Mackay, Flymo’s UK marketing manager, said, “This year we are giving the Turbo Compact Vision a really big push. We’re back on TV as the brand of choice, with a commercial as innovative as the mower it features.”
Speaking about the ad itself, created by Newcastle’s Robson Brown, he added, “[It] clearly communicates the new mower’s central grassbox and vision window benefits in an eye-catching and memorable way.” The campaign runs for seven weeks from 9 April.