Peter Nowell, former marketing director at Kwik-Fit, has merged his company The Nowell Partnership with navyblue creating a new strategic planning arm for the Edinburgh-based communications group.
The Nowell Partnership will now cease to exist as Peter Nowell takes a place on navyblue’s board of directors as strategic planning director.
The Nowell Partnership’s two full-time members of staff will also join the agency with the Partnership’s existing client base.
The deal has been in the pipeline for the last six months and the strategic planning unit headed by Nowell, which will be based in Edinburgh, will service both the Scottish and London offices of navyblue.
Peter Nowell formed The Nowell Partnership, a business development and marketing strategy agency, in 1993 on his departure from Kwik-Fit where he held the post of marketing director GB for five years.
Said Nowell of the deal: “We will bring a formal commercial and strategic planning expertise to the navyblue Communications Group and we are excited about the prospects going forward.”