Lever Faberge, the home and personal care division of Unilever, has appointed bd-ntwk to carry out a large-scale sampling campaign for the launch of Lynx Dry, the new anti-persperant this month.
The integrated campaign for Lynx Dry will be supported by a £7m media spend.
Joanna Teasdale, brand manager at Lever Faberge said of the appointment: “bd ntwk demonstrated great creativity and a real understanding of the Lynx brand. We look forward to working with them on the sampling campaign and have every confidence that they will do an excellent job adding value to the Lynx communication.”
Furthermore, bd-ntwk has scooped the MCCA agency of the year award 2003. The award recognises client and agency peer recognition for the best UK agency in terms of client wins, creative excellence and strategic gravitas.
A string of wins over the year including Peugeot, Coca Cola and Orange have seen bd-ntwk turn in a revenue of £6m for 2002 and the agency is forecasting this to increase to £7m for 2003.