Lever Faberge, the home and personal care division of Unilever, has appointed bd-ntwk to carry out a large-scale sampling campaign for the launch of Lynx Dry, the new antiperspirant, this month.
The overall integrated campaign for Lynx Dry will be supported by a £7m media spend.
Joanna Teasdale, brand manager at Lever Faberge, said of the appointment: “Bd-ntwk demonstrated great creativity and a real understanding of the Lynx brand and we look forward to working with them. I have every confidence that they will do an excellent job adding value to the Lynx communication.”
Furthermore, bd-ntwk has scooped the MCCA agency of the year award 2003. A string of wins over the year, including Peugeot, Coca-Cola and Orange, has seen bd-ntwk turn in a revenue of £6m for 2002 and the agency is forecasting this to increase to £7m for 2003.