Bling bling: WKD\'s new ad campaign

Big Communications in Leicester has launched a new 48- and 96-sheet poster campaign to promote WKD’s new flavour variant called Silver. The new outdoor campaign is a break from the current television campaign for the main brand, which features a gang of practical-joke-playing-twenty-somethings. The poster campaign will run nationally throughout June, and Big’s creative chief, Dylan Bogg, hopes that it catches the irreverence and mood of the WKD brand.